The Lunchbox Mini Story
Lunchbox smarter, not harder
Lunchbox Mini is your one-stop-lunchbox-shop for busy, overwhelmed, overworked parents and caregivers who want to pack yummy, nutritious school lunches their kids will eat with ease and confidence, no matter what the rest of the morning throws at them.
Want to know how it all started? Keep scrolling...
How it all began...
In 2018, my youngest was heading to Prep. After seven (long-ish!) years of doing the stay-at-home-parenting thing, I was ready for something new.
Four months later, after weeks of scouring the positions vacant ads for the 'perfect' position, I came across a small lunchbox business for sale on Gumtree. Little did I know how new that something would actually be!
I drove away from the business handover meeting with every piece of stock in the back of my car, and absolutely no business, marketing or e-commerce experience. I was so excited, so motivated, so determined and so, so naïve! 🙃
What started as just me packing orders in the spare room of our house, has now turned into a team of five amazing women, working together from our Brisbane warehouse. I am beyond grateful for the journey that has brought me here this far, and am so excited for what's still to come.
I love that you've found us, and are here reading this. And I would LOVE to help give you that *nailed it!* lunchbox feeling! It's what we do best here 🙌
Anna x
The rise of Lunchbox Mini - have a listen
How Anna Van Dijk grew lunchbox mini from 20 monthly orders to 1,000
WITH UNSTOPPABLE ECCOMMERCE
How Anna Built a Million Dollar Business Using Video Marketing
ECOMMERCE MARKETING SOCIETY WITH LISA BYRNE
Expanding from the car boot to a warehouse in 4 years - with Anna
WITH BRAND LOVER WITH RACHEL REITER
Anna Van Dijk and Lisa Byrne
In just 3 years, Anna has grown her hugely successful online store selling kids' lunch and mealtime products.
