Loved and trusted by more than 60,000 Aussie families, Lunchbox Mini has fast become one of the largest and most loved lunchbox stores in Australia.
With a passion for helping busy families find the right quality products to make the task of packing lunches as easy, as organised, as inspired as possible, Anna's ability to connect with her customers and community through video and social media, is like no other. Bringing her very own (now best-selling and award winning!) brand to life, krumbsco, she's on a mission to help busy families reduce their grocery spend and make more of their own simple, no-fuss, minimal ingredient snacks and treats at home.
Want to know how it all started? Keep scrolling...
Come back in time with me for a minute! In 2018, my youngest was starting Prep, and after seven (long-ish!) years of doing the stay-at-home-parenting thing, I was ready for something new.
After weeks of scouring the positions vacant ads, searching for the *unicorn* school hours, flexible position, I came across a small home business for sale on Gumtree, called Lunchbox Mini. Knowing I had a lot of school lunches to pack ahead of me, I thought this could very well be the perfect thing.
I drove away from the business handover meeting with every piece of stock in the boot of my car, and absolutely no business, marketing or e-commerce experience. I was so excited, so motivated, so determined and so, so naïve! 🙃
Over the last six years, what started as just me packing orders in the spare bedroom of our house, has turned into a team of five amazing women, working together from our Brisbane warehouse. I am beyond grateful for the journey that has brought me here this far, and am so excited for what's still to come.
I love that you've found us, and are here reading this. I'd love you to get in touch by email, on our socials and say hi! And I would absolutely LOVE to help give you that *nailed it!* lunchbox feeling! It's what we do best here 🙌
Anna x
